Kit vs Flodesk | Which Email Marketing Platform Is Better for Creators?

One of the newest features to launch inside Kit is called Kit MCP, and honestly, I think this is a really interesting direction for email marketing and AI.

Now, if you hear the term “MCP” and immediately feel overwhelmed, don’t worry. Most creators are not developers, and you absolutely do NOT need to be a tech expert to understand why this matters.

The easiest way to think about Kit MCP is this:

It helps connect AI tools to your Kit account so you can interact with your email marketing in a smarter, more conversational way.

Instead of manually digging through dashboards, filters, subscriber lists, and reports, AI tools can help you quickly pull information, organize data, and even help brainstorm or draft content based on what’s happening inside your business.

For example, imagine being able to ask questions like:
• Which email had the highest open rate this month?
• Which lead magnet brought in the most subscribers?
• What tags are my best buyers connected to?
• Help me draft a welcome email sequence
• Which subscribers clicked on my sales email but didn’t buy?
• What broadcast subject lines performed the best recently?

That’s the type of direction Kit MCP is moving toward.

And honestly, I think this is especially exciting for creators who often feel buried under the backend side of running an online business.

One thing I’ve noticed over the years is that many creators are great at creating content, connecting with people, and teaching, but they get stuck when it comes to organization, segmentation, automations, analytics, and backend systems.

That’s where AI inside platforms like Kit could become really helpful.

Instead of spending hours trying to figure out complicated workflows or searching through data manually, creators may be able to simplify a lot of those tasks with AI assistance.

This also fits really well with the direction online business is heading overall.

AI is becoming more integrated into everyday business tools, not just as a “fun extra feature,” but as an actual productivity tool that helps creators save time and make better decisions.

What I personally like about Kit’s approach is that it still feels creator-focused.

A lot of AI tools right now feel very corporate or developer-heavy. But Kit has always positioned itself around creators, bloggers, coaches, educators, YouTubers, and online business owners. So it makes sense that they would start building AI functionality designed to help creators better understand and manage their audiences.

I also think this could help make advanced email marketing feel less intimidating for beginners over time.

Traditionally, things like segmentation, tagging, automations, and subscriber management could feel overwhelming when you first started email marketing. But AI tools may help bridge that gap by making the information easier to understand and act on.

Of course, this is still new technology, and I think we’ll continue seeing Kit expand these features over time. But it’s definitely something worth paying attention to if you’re interested in the future of creator businesses and email marketing.

And while Flodesk is still one of my favorite beginner-friendly platforms for simplicity and beautiful design, Kit is continuing to push further into advanced creator tools, automation, and AI-powered functionality.