What I Wish I Knew About Flodesk When I First Started

This post contains affiliate links, which means I may earn a commission if you decide to make a purchase through my links, at no additional cost to you. I only recommend tools and platforms I personally use and love. Flodesk has sponsored this post, but all opinions and experiences shared are my own.

When I first signed up for Flodesk, I was honestly just excited to send pretty emails.

Templates felt fresh. Everything looked polished without spending hours tweaking every little detail.

And let’s be real—after fighting with clunky platforms that made me feel like I needed a design degree, Flodesk felt like a breath of fresh air.

At the beginning, my focus was simple:
✅ Get something out consistently
✅ Make it look professional
✅ Not stress over it

And Flodesk absolutely delivered.

>> Get 50% off your first year of Flodesk here!

Why Choose Flodesk?

One of the biggest challenges for businesses, especially those just starting out, is managing costs as they scale. Many email marketing platforms lure users in with free or low-cost plans, but these often come with restrictions on the number of subscribers or emails sent. As your list grows, these platforms can become prohibitively expensive. This is where Flodesk truly shines, offering flat-rate pricing that doesn’t increase as your subscriber base grows—whether you have 200 subscribers or 200,000, your price stays the same.

Most platforms start with a free or low-cost option, but those often come with strict limitations on features or the number of emails you can send per month. For instance, platforms like Mailchimp, ConvertKit, or ActiveCampaign offer free tiers, but their pricing escalates sharply once you hit a subscriber threshold. As you build a strong email list with a solid lead magnet, this can quickly get expensive. For example, Mailchimp’s free plan covers up to 500 subscribers, but once you surpass that, the price increases based on the size of your list, sometimes reaching hundreds of dollars per month for larger lists.

Flodesk offers a single flat-rate pricing model at $38 per month, regardless of how many subscribers you have. What’s more, they offer 50% off the first year for new users, making it an incredible deal for growing businesses.

This means that whether your list is just getting started with 200 subscribers or scaling to 200,000 subscribers, you’ll still pay the same rate.

This pricing predictability allows businesses to plan their budgets without worrying about escalating costs as their email list grows. For businesses with a solid lead magnet that attracts thousands of subscribers, this flat-rate model can save a significant amount of money in the long run, compared to other platforms that charge per subscriber tier.

For entrepreneurs, small businesses, and creatives who are focused on growth, Flodesk’s pricing structure is not only affordable but also scalable, providing peace of mind that their email marketing expenses won’t skyrocket as they expand.

Flodesk’s combination of unlimited emails, visually stunning templates, and a pricing structure that doesn’t penalize growth makes it one of the best choices for businesses that want to scale without breaking the bank.

Flodesk’s platform is known for its easy-to-use automation workflows and beautiful, on-brand email templates that don’t require any design expertise. Whether you’re running an e-commerce store or promoting digital services, Flodesk offers a seamless experience for both beginners and experienced marketers alike.

Why Flodesk Is a Powerful Email Marketing Tool for Beginners

When you are just starting out with email marketing, the last thing you want is to feel overwhelmed.

There are platforms out there that hit you with complicated automation maps, endless settings, and a learning curve so steep it feels like climbing a mountain barefoot.

Flodesk is different.
It is built to make you feel confident from day one.

Here is what makes Flodesk such a powerful email marketing tool for beginners:

✅ Drag-and-drop simplicity

You do not need to know how to code or design.
You can literally drag elements into place and see your email come together right in front of you.

✅ Templates that actually look good

Many platforms claim they offer templates—but they often feel dated or overly generic.
Flodesk gives you modern, minimalistic designs that you can easily customize to match your brand.
Your emails look polished even if you are a complete beginner.

✅ Flat Rate Pricing

Flodesk offers simple, flat-rate pricing.
No stressing about your costs going up every time your list grows.
When you are starting out, this is a game-changer because you can focus on building relationships—not managing invoices.

✅ Built-in workflows without overwhelm

When you are ready to automate welcome sequences, nurture series, or lead magnet deliveries, Flodesk makes it easy to set up without feeling like you need a computer science degree.

✅ Friendly for non-techy entrepreneurs

If tech intimidates you, Flodesk feels like a helping hand, not a hurdle.
The platform is intuitive and designed to guide you step-by-step, without assuming you already know all the fancy marketing terms.

When I first started, I was terrified I would “mess up” or “look unprofessional.”
Flodesk gave me the confidence to not just send emails, but to show up consistently for my audience in a way I felt proud of.

If you are looking for a powerful email marketing tool that helps you actually GET STARTED instead of just feeling stuck, Flodesk is it.

And if you are ready to try it yourself, you can grab 50% off your first year by signing up here!

Flodesk vs Alternatives: Why I Chose Flodesk Over Other Email Marketing Platforms

When it comes to choosing the best email marketing software for small businesses or creative entrepreneurs, it is not just about how good your emails look.
It is about how reliably they land in your audience’s inbox instead of getting lost in the spam folder.

This is where a lot of people start digging into email deliverability comparison charts.
And honestly, it can get overwhelming fast.
You will see all kinds of conflicting data points, percentages, and tech jargon that feels like a rabbit hole.

Here is the real-world truth from someone who has been using Flodesk for years:
✅ My deliverability rates have been solid and consistent.
✅ My emails show up looking exactly the way I designed them—no weird formatting issues.
✅ Flodesk handles the backend tech (like authentication and compliance) so I can focus on what matters most: serving my audience.

A few important tips to maximize your deliverability no matter which platform you use:

👉 Warm up your list.
If you are just starting or importing subscribers, send smaller batches first to build trust with email providers.

👉 Clean your list regularly.
Remove inactive subscribers a few times a year. It improves your engagement rates and signals to inbox providers that your list is healthy.

👉 Write real subject lines.
Avoid sounding spammy or gimmicky. Flodesk’s simple design-focused approach helps you create emails that feel authentic—and that helps with deliverability too.

👉 Authenticate your domain.
Flodesk walks you through setting up DKIM and SPF records (it sounds techy but it is easy with their tutorials). This small step massively improves trust and deliverability.

How does Flodesk stack up compared to other email marketing platforms?

When comparing Flodesk vs Mailchimp, Flodesk vs ConvertKit, or Flodesk vs ActiveCampaign:

Flodesk wins on design and ease of use.
Flodesk is right up there on deliverability, especially if you follow basic best practices.
Flodesk offers a flat, predictable pricing structure without punishing you for growing your list.

Flodesk vs Mailchimp:

When researching the best email marketing software for small businesses or email marketing software for creative entrepreneurs, Flodesk and Mailchimp are two names that often rise to the top.
Both platforms offer strong tools, but they are built with slightly different audiences and goals in mind.

Here is a side-by-side look at how they compare:

Ease of Use

Flodesk offers an intuitive drag-and-drop builder designed for ease and simplicity. Many users find they can create and send beautiful emails with very little learning curve.
Mailchimp provides a broad range of tools and options, which may require a bit more time to fully explore and set up, especially for beginners.

Design and Customization

Flodesk focuses heavily on design, offering modern, minimalistic templates that are easy to customize to match your brand’s aesthetic.
Mailchimp offers a wide variety of templates and a strong design editor, with more flexibility for detailed customizations if needed.

Pricing

Flodesk has a flat-rate pricing model. This means your monthly or yearly cost stays the same regardless of how many subscribers you have.
Mailchimp uses a tiered pricing model based on the number of subscribers and features you use, offering a free plan for smaller lists and scalable options as you grow.

Email Deliverability

Flodesk provides strong email deliverability when paired with best practices like domain authentication and regular list management.
Mailchimp has a long-standing reputation for reliable deliverability and offers built-in tools to help users optimize their sending practices.

Summary:

Flodesk is often chosen by users who prioritize simplicity, beautiful design, and flat-rate pricing that scales easily with business growth.
Mailchimp is a strong choice for users who want access to a larger suite of advanced features and highly customizable email marketing solutions.

Both platforms are excellent tools.
The best fit depends on your business needs, your experience level, and how you prefer to work.

My favorite tools in my business:

TubeBuddy: YouTube channel management tool for keyword research, video optimization, analytics, and competitor analysis. It helps me save time and grow my audience by optimizing content and gain insights into my channel’s performance.
ThriveCart: This is what I use to host my online courses and membership. One-time fee of roughly $495 for a lifetime license.
Flodesk: My email provider, get 50% off your first year, unlimited email subscribers at no increased price. It comes with email templates, lead, popup, & opt-in forms for collecting email and is very intuitive.
Honeybook: Platform for Virtual Assistants and Freelancing; templates for contracts, create and send invoices, scheduling, automations, and manage your clients all in one place!
Create an LLC for $39: Super easy to use service to create an LLC for your online business, walks you through the whole process, step-by-step.

Pro Tip: Track Your Flodesk Forms With a Spreadsheet for Easier Updates

This is one of those “I learned the hard way” lessons I wish someone had told me when I first started.

When you are using Flodesk (or any email platform really), it is so easy to get caught up in the excitement of creating new forms for everything.
Free trainings, lead magnets, waitlists, workshops—you create a form, pop it into your website, and move on to the next thing.

But here is what no one talks about…
Over time, those forms start to pile up.
And if you are not keeping track of where you placed them, updating or removing old ones becomes a giant, frustrating scavenger hunt. 🕵️‍♀️

That is why one of the best systems you can set up early is a simple Flodesk Form Tracker Spreadsheet.

Here is exactly how I set mine up (and how you can too):

Create a spreadsheet with three columns:

Column 1: Name of the Flodesk form (example: “Free Webinar Registration Form – May 2025”)
Column 2: Title of the article or page where the form is embedded (example: “5 Steps to Launch Your First Side Hustle”)
Column 3: URL link to that page (example: https://freedominabudget.com/guide)

Every time you create a new form, just take one extra minute to add it to the spreadsheet.
That is it. Simple. Easy. Quick.

Here is why this tiny habit will save you HOURS later:

✅ When a lead magnet gets updated, you know exactly which articles and pages need the new form.
✅ When a free training expires, you can instantly go replace or remove the outdated form.
✅ When you create new offers, you can confidently manage the transition without leaving broken links or outdated freebies scattered across your site.

Nothing is worse than realizing months later that people have been signing up for an event that ended three seasons ago because you forgot where the form lived. 😬
Your audience deserves a seamless experience—and this little spreadsheet helps you deliver it without chaos.

If you are serious about running your business like a pro, set this up before you even think you “need it.”
It is one of those systems that feels “extra” when you are starting but becomes essential once you are growing.

Flodesk's Drag-and-Drop Email Builder and Customizable Templates Make It Easy

One of the biggest reasons Flodesk stands out as one of the best email marketing software for small businesses and creative entrepreneurs is how ridiculously easy it is to design beautiful, high-converting emails.
Seriously—you do not need to be a tech wizard, a graphic designer, or a marketing expert to create something you feel proud to send.

It all starts with Flodesk’s drag-and-drop email builder.

Instead of getting stuck staring at a blank email or fighting with complicated settings, you simply grab the blocks you want—images, text, buttons, videos—and drag them right where you need them.
No weird coding. No complicated layers. No stress.

It is intuitive, fast, and honestly a little fun (which makes you more likely to actually stay consistent with your email marketing). 🎯

Flodesk’s customizable templates take it to the next level.

When you open the template library, you are not staring at dated, boring layouts.
Flodesk offers clean, modern templates that actually look designed—because they are.

Whether you are:
✅ Announcing a product launch
✅ Sharing a weekly newsletter
✅ Delivering a freebie
✅ Running a sale or promotion

You can start with a professional-looking template and customize it in just a few clicks to match your brand colors, fonts, and style.
No second-guessing. No spending hours trying to get margins lined up just right.

Templates + drag-and-drop builder = a total confidence boost for beginners AND a major time-saver for growing businesses.

Here is why this combo matters:

✅ You stay consistent.
When email creation is easy and fast, you stop skipping weeks or feeling guilty because you “don’t have time” to send something out.

✅ You stay on brand.
Your emails always look polished and intentional, strengthening your brand every time you hit send.

✅ You feel in control.
No more feeling dependent on designers or tech support. You can create, tweak, and send at your own pace.

✅ You sell better.
When your emails look amazing and feel genuine, people trust you more—and that trust leads to more clicks, more sign-ups, and more sales.

Flodesk makes it possible to design beautiful emails and run professional email marketing campaigns without losing your mind or your weekend.
It is a serious win for any small business owner, coach, creative, or ecommerce shop owner ready to grow.

If you are ready to create emails that you are excited to send (and your audience is excited to open), you can start Flodesk and get 50% off your first year by signing up here!

How To Launch Your First Course

Ready to turn your passion into profit? How To Launch Your First Course empowers you to share your expertise, impact lives, and earn money through teaching what you know.

With click-by-click video walkthroughs, you’ll master every step of the process in real-time, while in-depth strategy lessons give you the insights needed to craft, price, and launch a successful course. Plus, our downloadable PDF tech guide simplifies the tech setup, ensuring you’re equipped to deliver high-quality content with ease.

Take the leap—transform your knowledge into an engaging online course that captivates and teaches.

>> Click here to enroll for FREE!

Flodesk is the Best Email Marketing Software for Small Businesses and Creative Entrepreneurs

When you are building a small business or creative brand, the tools you choose matter. You need software that not only works but that works with you as you grow. That is exactly why so many people call Flodesk the best email marketing software for small businesses and the best email marketing software for creative entrepreneurs.

1. Flat-Rate Pricing That Makes Scaling Simple

One of the biggest challenges small businesses face with traditional email marketing platforms is unpredictable costs. Most services charge you more as your subscriber list grows, which can make success feel stressful. Flodesk takes a different approach. With a flat-rate pricing model, you pay the same no matter how big your list gets. This means you can focus on growth without worrying about surprise bills each month. If you are serious about scaling your audience, flat-rate pricing removes a major mental and financial roadblock.

2. Professional Design Without Needing a Designer

Creative entrepreneurs especially need their emails to reflect their brand style—bold, beautiful, and on point. Flodesk’s customizable templates and drag-and-drop builder make it easy to create polished, professional emails even if you are not a designer. You can match your brand colors and fonts, showcase your products or services beautifully, and create a consistent look that builds trust and brand recognition. This matters more than most people realize. In today’s digital world, a professional, cohesive design can be the difference between someone engaging—or unsubscribing.

3. User-Friendly Platform That Supports Focused Action

Small business owners wear a lot of hats. You do not have time to spend hours troubleshooting or trying to figure out complicated automations. Flodesk is designed to be intuitive from day one. The clean dashboard, easy navigation, and clear workflows help you create, schedule, and automate your email marketing quickly so you can get back to actually running your business. It empowers you to take focused action instead of getting bogged down by tech overwhelm.

4. Built-in Features That Grow With You

Flodesk also gives you access to the features you need right now and the ones you will need later as you scale. You can create beautiful landing pages and opt-in forms, set up powerful workflows and automations, sell products with built-in checkout pages, and use segmentation to target your audience more effectively. You can start small and simple, then gradually layer in more advanced strategies as your audience and income grow.

Frequently Asked Questions About Flodesk

Is Flodesk good for beginners?

Yes! Flodesk is often praised as one of the best email marketing platforms for beginners because of its intuitive drag-and-drop builder, clean dashboard, and easy-to-customize templates. You do not need any tech experience or design background to start sending beautiful, professional emails with Flodesk.

How does Flodesk compare to Mailchimp?

Flodesk and Mailchimp are both strong email marketing platforms, but they serve slightly different needs. Flodesk focuses heavily on design simplicity, flat-rate pricing, and ease of use, making it a great choice for small businesses and creative entrepreneurs. Mailchimp offers a wider range of advanced marketing features but uses a tiered pricing model based on subscriber count and feature use. The best choice depends on your goals and experience level.

Is Flodesk good for small businesses?

Absolutely. Flodesk is considered one of the best email marketing software options for small businesses because it provides powerful automation, beautiful templates, and predictable pricing. Whether you are just starting or scaling up, Flodesk gives you the tools you need without overwhelming you.

Can you sell products through Flodesk?

Yes, you can! Flodesk now offers checkout pages where you can sell products, digital downloads, services, or memberships directly through your emails or landing pages. This makes it an excellent choice for creative entrepreneurs, coaches, and online business owners who want simple, built-in sales capabilities.

Does Flodesk offer email marketing automation features?

Yes. Flodesk offers powerful email marketing automation features through its Workflows. You can easily set up automated sequences to deliver lead magnets, onboard new subscribers, nurture leads, and more. The Workflow builder is intuitive and beginner-friendly, but still flexible enough to support complex sequences as you grow.

What types of businesses should use Flodesk?

Flodesk is a great fit for creative entrepreneurs, coaches, consultants, digital product sellers, service providers, small e-commerce shops, and any business owner who values professional design and simplicity. It is ideal for people who want a beautiful, easy-to-use system that grows with them.

How does Flodesk handle email deliverability?

Flodesk prioritizes good deliverability by helping users follow best practices like domain authentication and list cleaning. Many users report strong inbox placement rates when they maintain healthy subscriber lists and consistent sending habits. As with any platform, results improve when you actively engage your audience and follow email marketing best practices.

Does Flodesk have customizable email templates?

Yes! Flodesk offers a wide variety of customizable email templates that you can edit to fit your brand’s colors, fonts, and style. You can design beautiful, on-brand emails without needing to start from scratch or hire a designer.

Can Flodesk grow with my business?

Definitely. Flodesk is designed to grow with you. You can start with simple newsletters and lead magnets, then add automations, checkout pages, and advanced segmentation as your business and audience expand. It is built to support businesses at every stage of growth without overwhelming you early on.

How much does Flodesk cost?

Flodesk offers a flat-rate pricing model. You pay one predictable price, no matter how many subscribers you have. This makes it especially attractive for small business owners and creative entrepreneurs who want to grow their audience without worrying about increasing monthly costs. If you are ready to start with Flodesk, you can get 50% off your first year by signing up here!

Need some ideas on starting your own side hustle from home!?

Discover your perfect fit with the skills you already have!

Sneak peek at what's inside:

✅ Step-by-step guide to uncovering the perfect side hustle that aligns with your skills, interests, and goals.

✅ Learn how to turn your unique skills and passions into a profitable online side hustle.

✅ Practical tips, strategies, and real-life examples to kickstart your side hustle journey with confidence.

First name

Email address

You’ve successfully signed up! Check your email for details.

Conclusion

Flodesk continues to push the envelope when it comes to email marketing, offering innovative features that help businesses of all sizes grow and engage their audience. From fun and interactive spinner forms to seamless e-commerce checkout experiences, these new tools provide everything you need to elevate your marketing strategy.

As Flodesk evolves, its combination of style, functionality, and affordability makes it a must-try platform for anyone serious about scaling their online business. If you’re looking to upgrade your email marketing game, these features make it easier than ever to connect with your audience and boost your bottom line.

Turn Your Hobbies Into Side Hustles